HOW TO OPTIMISE
YOUR OPTICIAN'S SHOP?
Surely you have some Marketing actions implemented in your business.
Here are some that you may not know about yet.
BRAND EXPERIENCE AT YOUR POINT OF SALE
Guide your customer's route during their visit.
Implement the merchandising actions that brands offer you, so that your customers better understand your personality and feel immersed.
Reformulate the concept of classic optician's and start redecorating, emulating the scenarios in which your customer wears glasses.
Work area, reading area with very comfortable sofas, a table for two in a restaurant, huge murals, with images of sunny and holiday areas, sea, snow, mountains, museums ....
STIMULATE YOUR VISITOR'S 5 SENSES:
Play the music they would listen to.
Take care of your team's wardrobe.
Humanise your optics and do away with the white coat.
Offer them a coffee, physiological serum for their eyes... a detail.
Use an air freshener with its own personality.
Bright visual panels, where you can inform them of your weekly promotion.
The lighting in your optician's should be friendly and warm.
PUT THE BEST ALTERNATIVE EYEWEAR BRANDS ON YOUR EQUIPMENT.
SHOW THE MOST VALUABLE PRODUCT FIRST.
Start with the most extreme and whimsical product, and then follow the path that your customer shows you.
IMPECCABLE CUSTOMER SERVICE.
Treat your customer exquisitely and provide impeccable after-sales service.
Ask them to respond to you, where you can improve.
CREATE A DATABASE.
If you have a manual or online tool (web / landing page) that allows you to obtain the contact details of a customer with their purchases, you can set up customised campaigns to increase their effectiveness and conversion.
You should have easy e-mail marketing tools to develop a direct contact drip with your customer.
CREATE A WEBSITE BASED ON SEO + BLOG.
CREATE GOOGLE ADS CAMPAIGNS IN YOUR AREA.
OPEN YOUR PROFILE IN GOOGLE MY BUSINESS.
WORK ONLY THOSE SOCIAL NETWORKS WHERE YOUR CLIENT IS LOCATED.
DEVELOP SYNERGIES WITH BRANDS.
USE MICRO INFLUENCERS IN YOUR AREA.
TAKE CARE OF YOUR ONLINE REPUTATION.
MAKE PROMOTIONS AND DISCOUNTS.